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Kerala Tourism Department Targets 8% Tourist Arrival Growth in 2016

Christina Daniels
By Christina Daniels
| 17 Jan 2024 02:09 PM
Kerala Tourism Department Targets 8% Tourist Arrival Growth in 2016

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1. Kerala Tourism Board is targeting to raise its tourist arrival

Kerala Tourism Board is targeting to raise its tourist arrival
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As one of the most tourist visited state of India, Kerala Tourism Board is targeting to raise its tourist arrival growth over 8% in this year for which the state government has introduced several new attractions like project Muziris, sea plane, spice route, hop-on-hop-off boats and many other tourist destinations to their list. As for the report, the state has received nearly 1.5 crore tourists both domestic and foreign previous year, which is an increase of 7% over 2014 figures.

The state government has rolled out several big initiatives in previous few months. Kerala State Tourism Department also plans to lunch brand campaigns targeting most tourist attracting markets such as Middle East, North and North East India, Asia and different regions of Europe. The state is also lining up several festivals, trade shows, cultural activities and road shows to attract tourist.

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Author Bio

Christina Daniels
Story teller, backpacker, shutterbug
Christina Daniels is a storyteller, cinema writer, backpacker and photographer. She is also the author of the bestselling book “I’ll Do It My Way: The Incredible Journey of Aamir Khan.” A traveler who has journeyed across four continents, Christina is also the host of an Airbnb experience in Bangalore.
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